Simon Radcliffe

Simon joined FDB UK in 2012, becoming Head of Commercial in 2015 and Commercial Director in 2021. Since joining FDB, Simon has played a central role in growing the organisation to become a proven leader in medicines optimisation solutions. Simon is driven by delivering clinical, financial, and operational value from our solutions across our customer base. He is focussed on working in partnership with customers to successfully deliver FDB’s solutions, with a vision of making medication errors a part of the distant past.