FDB Launches Unified Global Brand Identity
FDB (First Databank, Inc.), the leading provider of drug and medical device knowledge that helps healthcare professionals make precise decisions, announced the unveiling of a unified global brand identity to mark the company’s continuous business operations now into its fourth decade. The refreshed and unified global brand is featured prominently across the company’s digital and social media channels, showcasing the growing depth and breadth of FDB’s product offerings and footprint across the global healthcare industry.
Specialized websites and content are featured across FDB’s main global markets: the United States, Canada, the United Kingdom and the Middle East. The Canadian site, a first-ever for FDB, includes an analogous version in Canadian French – supporting the company’s expanding customer base in that country.
“I’m pleased with the launch of the refreshed global brand because it represents who we are today, including the addition of our latest and most advanced medication decision support, our expansion into medical device and pet medications information, our global reach, and our strategic vision for the future,” said Bob Katter, executive vice president and chief commercial officer, FDB. “The goal in launching a new corporate website was to showcase our brand with a new look and feel and thereby enhance the digital experience for our prospective clients, current customers, and business partners.”
The new site has a modern and engaging design and user experience, with easier navigation and visually dynamic storytelling, and employs a robust and modular infrastructure that adapts and provides optimal display on any device ─ whether mobile phone, tablet or desktop. In the Insights Hub section of the new site, extensive focus was made to provide site visitors with easy access to high quality thought leadership, news, and other value-added content focused on the key issues affecting FDB customers and global stakeholders.
FDB will continue to roll-out the enhanced global brand in the coming months. The new brand identity is now deployed across all digital channels including websites, social media, and soon will be unveiled across materials, events, and more.
About First Databank
FDB is the leading provider of drug and medical device knowledge that helps healthcare professionals make precise decisions. With thousands of customers worldwide, FDB enables our information system developer partners to deliver valuable, useful, and differentiated solutions. We offer more than four decades of experience in transforming medical knowledge into actionable, targeted, and effective solutions that help improve patient safety, operational efficiency, and healthcare outcomes. For a complete look at our solutions and services, please visit www.fdbhealth.com or follow us on Twitter, LinkedIn and YouTube.
About Hearst Health
The Hearst Health network includes FDB (First Databank), Zynx Health, MCG, Homecare Homebase, MedHOK and Hearst Health Ventures. Hearst also holds a minority interest in the precision medicine and oncology analytics company M2Gen. The mission of Hearst Health is to help guide the most important care moments by delivering vital information into the hands of everyone who touches a person’s health journey. Each year in the U.S., care guidance from Hearst Health reaches 85 percent of discharged patients, 205 million insured individuals, 77 million home health visits and 3.2 billion dispensed prescriptions.
First Databank (FDB)
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